Magic Kingdom Park New Year's campaign
For the 2016-2017 transition at Magic Kingdom, I was asked to design a campaign that could be translated across multiple events and weeks. I wanted the look and feel of the campaign to be elegant and sophisticated, with a touch of magic. I have recently been inspired by line art and the simplistic take on illustrating. I sketched Cinderella Castle then scanned and vectorized it in Adobe Illustrator. I incorporated that artwork into every piece requested, which ranged from external park entry signage to champagne labels.
Flame Tree Barbecue refurbishment campaign
During my internship at Disney's Animal Kingdom Theme Park, I created all of the collateral to promote the Flame Tree Barbecue refurbishment. This project spanned more than six months and required several phases of communication. Along with print collateral and outdoor signage, additional communication pieces were requested and created to increase awareness of the closure and continued offering of popular menu items. The Guest Communication & Collateral team asked to feature my design on the weekly Times Guide, a resource available to Guests throughout the park. It features showtimes and establishment hours, so including a section for Flame Tree Barbecue allowed us to share this update with Guests.
Tusker House Restaurant pager redesign
The leaders from Tusker House Restaurant approached the Communications department looking to update the inserts found in their pagers, which were generic and could be found at any chain restaurant. They requested the inserts be themed to Africa, the land of Disney's Animal Kingdom that the restaurant can be found, in addition to increasing animal engagement with our Guests.
I developed five themed templates, each of which had three unique animal engagement tips, for a total of 15 designs. I partnered with the Animals, Science and Environment team to develop the content, and I completed illustration and layout work in Adobe Illustrator.
To promote animal engagement and share park offerings, I generated QR codes for pagers with content that lived online. Each code leads to a corresponding webpage on the DisneyWorld.com website.